I help early-stage brands scale up with smart full-stack marketing.

Combining creativity, problem-solving abilities, and multi-pronged marketing expertise to help growing businesses thrive in any setting.

Let's Work Together

About

Hi, I’m Hilary, a marketing consultant specializing in bringing marketing clarity, precision, and integration to up-and-coming brands, startups, and growing organizations looking to sharpen their strategy.

With years of experience leading projects in various startups as well as foundational knowledge in larger, complex organizations, I am adept at developing marketing strategies and programs for both large and small companies. I leverage my diverse background to present a unique perspective to your marketing efforts, combining creativity with practical know-how.

I’m a confident collaborator who excels at clear communication and innovative thinking. My approach combines curiosity and a get-it-done attitude. I’ll dig deep while maintaining momentum.

Whether you're just starting or looking to shake things up, I’d love to help you take your marketing to the next level.

My areas of expertise

Eight Arm Strategy offers a comprehensive suite of marketing services to elevate your brand’s impact and drive growth:

BRAND STRATEGY

Crafting robust brand strategies that resonate with customers and position your brand as an industry leader.

CONTENT STRATEGY

Boosting awareness and engagement effectively through content strategy and execution guidance.

CREATIVE DIRECTION

Driving relevance and memorability with visual and messaging clarity and consistency.

CUSTOMER INSIGHTS

Fielding research or leveraging existing data to map customer journeys to enhance engagement, conversion, and retention.

MARKET STRATEGY

Connecting your brand, marketing efforts, and business objectives to develop strategic plans focused on measurable results.

PAID MEDIA STRATEGY

Leveraging experience in media strategy (from $5K monthly to $30M campaigns) to maximize ROI across diverse online and offline channels.

PRODUCT MARKETING

Empowering teams with ideal customer profiles, product positioning, and impactful campaign planning.

RESOURCING AND TEAM LEADERSHIP

Collaborating to achieve goals by leading a team, acting as a mentor-coach, and/or identifying talent gaps.

Pro-bono commitment

I aim to dedicate approximately 10% of my time to support meaningful causes. If you are part of a non-profit organization or a public benefit corporation in need of marketing advice or operational support, feel free to reach out to me, and let's have a conversation.

Let's Work Together